Viome, a thriving startup, is seeing its business escalate at an accelerated pace. With the constraint of limited design time and resources, an efficient strategy to optimize design productivity is paramount in order for the company to achieve its objectives.
Simultaneously, Viome’s brand identity is in a constant state of flux due to product and market expansion. Initially established as a stool test-exclusive brand, Viome has diversified its product portfolio to include early cancer detection products and personalized oral lozenges in a short span of time. Consequently, an adaptable design strategy that can assimilate future advancements is crucial.
In the last decade, there has been a surge in wellness products. With Viome’s diagnostic test and dietary supplements founded on rigorous scientific principles, it is crucial to uphold transparency and integrity in marketing and product design.