For nearly a decade, I led CKGSB’s international design efforts. From website to marketing campaigns, we tailored elite visual experiences that honored both Eastern nuance and Western expectations for a global audience.
Viome
We’re actively integrating AI into our design process—analyzing research, generating ideas, editing visuals. This Viome visual blends human intuition with AI power, pointing toward the future of hybrid design.
Eli Lilly
As one of the designers on Eli Lilly’s insulin pump project, I helped redesign the Type II diabetes experience. Our goal: a simple, empowering daily tool that educates users while guiding them through treatment transitions.
Neuron
We helped launch Neuron, an AI startup for business consultants, by creating everything from the name to the product UI. Our work unified brand, web, and pitch materials to tell a cohesive story from day one.
VLS
For VLS’s clinical reports, clarity came first. We restructured content and designed accessible infographics to serve both medical professionals and new patients—ensuring critical health info is easy to scan and understand.
Mush
Mush, an adult-focused entertainment brand, needed identity with flair. Our logo—two simple rings forming a mushroom—evokes magic, play, and transformation, flexing seamlessly across motion, merchandise, and media.
Viome
With a 24-hour deadline, we created a minimalist yet bold print ad for Viome at the US Open. By transforming a tennis court into a stage for the product, we delivered a striking visual that rose above the clutter.
Hanrad
We designed a bespoke typographic logo for Hanrad, a luxury rug brand inspired by fine art. Every letterform was sculpted to reflect timeless elegance—mirroring the craftsmanship of the masterpieces their rugs are meant to complement.